Expertise

We are driven by the power of storytelling to craft compelling creative output for ambitious brands.

Over the past 10+ years in the industry, we have accumulated a broad and deep understanding of the lifestyle contexts in which our clients operate, enabling us to deliver positive emotional impacts on a range of target audiences.

We match structure with substance, we quantify and we qualify. Our insights are rooted in deep-dive discovery and we filter our creativity through a strategic lens.

Our co-founders Victoria Tang-Owen and Christopher Owen are regularly asked to participate in industry events, conferences and thought-leadership dialogues and a number of our projects have won recognition, award and features in prominent media outlets in Hong Kong, Mainland China and beyond.

Strategy
  • Brand Strategy
  • Brand Positioning
  • Naming
  • Creative Direction
Design
  • Brand Identity
  • Collateral & Packaging
  • Motion Graphics, Illustration, KV
  • Visual Identity
Systems
  • Visual Asset Library
  • Wayfinding & Signage
  • Brand Guidelines
  • Social Media Guidelines
Campaign Production
  • Planning & Art Direction
  • Pre-Production & Team Assembly
  • Photography & Videography
  • Editing, Colouring & Image Retouch
Experience
  • Customer Journey Consultancy
  • Event Conceptualisation
  • Experiential Activation
  • Visual Merchandising

Over 10 years of trusted collaborations with many of the world’s most recognisable lifestyle brands.

“We take great pride in our track-record of working with household names and blue-chip clients, across a range of industries and in multiple geographies. Our expertise is evident in the projects we have realised for clients in our key sectors” – Christopher Owen, CEO

Many of our collaborations stretch into multiple projects at various scales. We build long lasting relationships by understanding that brand success is a marathon, not a sprint.

See below for some of our key industry partners and clients: