YOMA LAND

StarCity is a residential and commercial district located on the Yangon River, Yangon, Myanmar. Designed for the discerning individual with an appreciation of contemporary design, the community development caters for the needs of residents and businesses with a wide array of amenities, facilities and retail spaces.

Located at the entrance of StarCity and taking its status as the Crown Jewel of the estate, Galaxy Towers are the highest towers in terms of height and standard of servoces, amenities and faciliites in the city.

Positioned as the Epitome of Luxury Living we developed a brand identity to reflect the crown jewel status of these grand, high-rise developments. The brand motif reflects the elevated lifestyle product and indicates a towering icon at the pinnacle of the StarCity community.

In order to elevate the environment and enable residents to feel connected to this unique lifestyle offering, we developed a flexible brand identity that can be applied across not only typical bricks and mortar touchpoints but a broad range of lifestyle elements such as staff uniforms, on-site modes of transportation and resident amenity kits.