WEIZZA GIN

Weizza is an exquisite, Burmese craft gin steeped in history and heritage. In Burmese culture, gin was once considered a medicinal product, distributed by apothecaries to treat a variety of ailments. Corn sourced directly from Shan State is distilled to create the highest quality base spirit, then infused with a unique blend of locally grown botanicals to create a smooth and refined taste. The ingredients are carefully selected for their balanced flavour and aroma profiles.

In Burmese culture, mythical Weizza nymphs are associated with alchemy and the gathering of knowledge and wisdom that could be compared with wizardry. Certain weizza nymphs are thought to harness medicinal and healing powers.

Working with long-time client, Myanmar resident and serial entrepreneur, Ivan Pun, Thirty30 accepted the challenge to develop a brand identity that harnessed all the creative and aesthetic potential of Myanmar into a branded product that could be marketed to a global audience. We crafted a full brand identity, from core brand assets and packaging to art direction for launch imagery that visually communicated the quality of the gin and evoked a sense of place for the richness of Burmese culture and the mythology that surrounds both the weizza, and gin’s place historically as a valued spirit. The brand explores ‘botanical alchemy’ in a way that merges tradition with innovation and the brand identity successfully brings a respect for folklore to the imbibing experience.

weizzagin.com