ST. REGIS & VILEBREQUIN

Thirty30 was engaged to design event activations for the Greater China region. Our team met the challenge of creating seamless co-branded assets that support the brand applications of the hotel and the collaboration partner, and adapting the assets to suit local activation environments and maximise guest engagement. ​

For the collaboration with Shangxia at the brand’s Shanghai retail the flagship, Thirty30 created a sophisticated co-branded identity applied to VIP guest touchpoints for an intimate Midnight Supper. For this summer’s global collaboration with French luxury swimwear brand Vilebrequin, Thirty30 adapted and expanded on existing visual assets to create a playful poolside experience at both Hong Kong and Sanya properties.