LANDMARK CHINESE NEW YEAR

To celebrate the Lunar New Year of the Tiger, we developed an animated campaign inspired by the Landmark Atrium’s iconic water feature. Our narrative showcased a family of tigers, representing different elements within Chinese tradition, being drawn to the life giving water at the Atrium. The spirit of the tiger and the overall campaign narrative showcased the mall’s five product categories: Watches & Jewelry; Home & Kids; Wellness & Beauty and Food & Beverage.

Applying different traits of the nature of a tiger, Thirty30 developed the campaign Key Visual and animated motion graphics that were deployed throughout the mall and online customer touchpoints during the festive season.