DORSETT HOTELS

Thirty30 was appointed by Dorsett Hospitality International to undertake a strategic review of the company’s brand identity and consider how to streamline the core identity to drive efficiency and clarity of brand positioning.

After undertaking a review of existing assets and usage cases, we developed a refreshed corporate brand identity that aligned the aesthetic positioning of the company with its ambition and status within the city’s hospitality market. Given recent notable upgrades to its facilities and locations, the time was right to invest in a similar upgrade to its own identity and corporate positioning.