Thirty30 Brand Identity design Fortyfive door logo

FORTYFIVE @ LANDMARK

Hong Kong’s Hospitality Landmark

Industry

Hospitality
Service
Brand Identity
Wayfinding & Signage
Naming
Brand Guidelines

FORTYFIVE heralds Hong Kong’s most thrilling new hospitality destination in a generation, launching five stunning new experiential dining and entertainment concepts in one location, atop the city’s most prestigious retail destination. Working with landlord Hongkong Land and tenant Leading Nation Group, Thirty30 Creative was responsible for the brand and visual identities, collateral designs, wayfinding and signage across FortyFive, restaurant, lounge and sky terrace Cardinal Point, traditional Shanghainese restaurant The Merchants, French fine-dining restaurant Cristal Room by Anne-Sophie Pic (in collaboration with Baccarat) and private members club Gloucester Arts Club.

Demonstrating Thirty30 Creative’s unique ability to craft identities inspired by a multitude of backgrounds, the five brands operate individually and collectively to define FORTY-FIVE as the go-to entertainment destination in Central Hong Kong.

FortyFive.com

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