BEAUREGUARDS

Launched in Spring 2025, Beaureguards is a multi-brand retail concept store at Rosewood Hotel that focuses on holiday and resort wear, offering a range of styles from global brands that reflect individual personal tastes.

Thirty30 was engaged to create the unique brand identity that captures the multi-faceted and playful brand personality for Beaureguards. We developed an iconic logo and motif that perfectly encapsulates the brand’s holiday spirit and devised a fresh, unique packaging series that elevates the sales experience for the discerning customer.

To maximise the brand launch, we created a striking metallic iced-tea installation in brand colours that was positioned at the Rosewood lobby during Art-Basel. The display portrayed the tongue-in-cheek perspective of the brand while also celebrating Beaureguards as a proudly homegrown Hong Kong brand.